Social Media
Managed social media marketing for Ben's Boatworks — powered by Boatwork.
Our Strategy
Four content pillars, seven posts per week across Instagram and Facebook. Every post uses real photos from our work — no stock, no filler.
4x
Instagram / week
3x
Facebook / week
7
Total posts / week
0
Stock photos used
The Work
40%Real job photos and videos. Before/afters, teak restoration, haulouts, engine bays. No stock photos — ever.
Education
25%Quick tips for yacht owners. Positions us as the expert in South Florida waters and builds trust before they call.
Social Proof
20%Real reviews, client shoutouts, and completed project reveals pulled directly from our Boatwork profile.
Lifestyle
15%Fort Lauderdale marina life, sunsets, and the Florida boating lifestyle. Aspirational and authentic.
Weekly Content Calendar
Sample week of content — copy written, platforms assigned, hashtags ready. Marina handles scheduling.
Monday
Before & After Photo
Teak doesn't lie. Before and after from a recent project in Fort Lauderdale. This is what 20 hours of hand-sanding, bleaching, and oiling looks like. Worth every minute.
#YachtsEtc #TekDecks #FortLauderdale #YachtMaintenance
Tuesday
Video Reel
Your yacht deserves this level of attention. See what we do for our clients. Link in bio to request a quote.
#YachtManagement #SouthFlorida #MarineServices
Wednesday
Educational Post
3 things every South Florida boat owner should check before summer season: 1. Through-hulls and seacocks — can you close them? 2. Zincs — are they depleted? 3. Running gear — any growth or dings on the prop? We handle all of this. Call 1-305-332-6015.
#YachtMaintenance #FortLauderdale #BoatCare
Thursday
Detail / Close-Up Photo
The details matter. Freshly refinished running gear on a recent haulout. Everything below the waterline protected and dialed in.
#YachtDetailing #BottomPaint #FortLauderdaleYachts
Friday
Review Spotlight
"Anniel's attention to detail is impeccable. His knowledge of a broad range of yacht systems is outstanding and he takes pride in his work. I know the boat is in great hands." — Jacob R. ⭐⭐⭐⭐⭐ This is why we do what we do.
#ClientReview #Boatwork #YachtsEtc
Saturday
Lifestyle / Marina Shot
Another week on the water. Fort Lauderdale's marine community is something special. Proud to keep these vessels running.
#FortLauderdale #MarineLife #YachtLife #SouthFlorida
Sunday
Service Spotlight
Did you know Yachts Etc. handles full yacht management programs? From routine maintenance to crew management to emergency repairs — one call, one team, everything handled. Serving Broward, Miami-Dade, Palm Beach, and Monroe counties.
#YachtManagement #SouthFlorida #MarineServices
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